CONSULTANT – Erich Joachimsthaler

Dr. Erich Joachimsthaler

After a career of 15 years in academics and extensive professional work experience in several large multinational companies, Erich Joachimsthaler founded Vivaldi Partners, where he is actively engaged in consulting projects. A published thought leader, Erich works closely with executives at many of the world’s leading companies. His book Brand Leadership, co-written with Vivaldi Partners Advisory Board member David A. Aaker and translated in 14 languages, is considered a groundbreaking discussion on the current revolution in brand strategy. Erich has recently completed a new book on the broadening strategic role of marketing in building growth businesses, entitled: Hidden in Plain Sight: How to Find and Execute Your Company’s Next Growth Strategy, published by Harvard Business School Press in May 2007. Hidden in Plain Sight is presently one of the top 10 best selling marketing books on Amazon and published in 8 translations. Select clients Erich has worked with include MasterCard, where he was instrumental in the development and elaboration of the successful “Priceless” positioning and approach, as well BMW, Audi, Daimler-Chrysler, Jaguar, ExxonMobil, Siemens, Intel, Boeing, Bertelsmann and Deutsche Telekom. Erich is the author of more than 40 articles and case studies in leading academic and business journals, including Harvard Business Review, Sloan Management Review, and Business Week. A sought-after speaker, Erich conducts executive-level conferences and workshops around the world in English, German, and Spanish. In addition to his consulting work, Erich conducts extensive research on global brands and the formulation of corporate and business-unit level strategies. He has held academic positions at the University of Southern California and at I.E.S.E. in Barcelona. He holds masters and doctorate degrees from universities in Germany and the U.S., and completed his education with a Post Doctorate Fellowship at Harvard Business School.
  • Vivaldi Partners, CEO
  • Post-Doctoral Research Fellow, Harvard Business School
  • Doctor of Philosophy, Business Administration Specialization: Marketing, University of Kansas
  • Master of Science, Marketing Research, University of Kansas
  • Vordiplom, Economics, University of Frankfurt Diplom Betriebswirt, Business Administration and Computer Science, Fachhochschule Giessen-Friedberg
  • German (mother tongue)
  • English (fluent)
  • Spanish (fluent)
  • French (basic)
  • Corporate Brands
  • Corporate and Business-Unit Level Strategies